Event Logotype Evolution
Over four years, I led the design evolution for NCNC's Secret Gardens Tour, transforming its visual identity to appeal to a new generation of donors. Initially working with existing assets, I developed a comprehensive suite of marketing materials, including a refined event logotype, cohesive advertisements, emails, posters, programs, and digital assets like online ticket sales platforms and landing pages. This strategic design evolution not only increased awareness of this local treasure but also consistently surpassed fundraising goals, showcasing the impact of thoughtful visual branding in engaging new audiences.
Client: New Canaan Nature Center, New Canaan, Connecticut