Secret Gardens Tour | Event Brand Evolution
Working with the development team, I evolved the established event identity to appeal to a new generation of donors while maintaining continuity with the Nature Center brand and the event’s history. I carried the creative direction across event communications, refining approved copy and visual hierarchy to create a cohesive donor-facing experience.
Client: New Canaan Nature Center, New Canaan, Connecticut
Scope: Event brand strategy, identity evolution, advancement communications, copy editing, creative direction, design and production coordination