Eagle Hill Fund | Annual Giving Campaign
Working with the Development Director, I created a four-part annual appeal direct mail that connected the school’s mission and student experience to the case for giving. It encouraged families, teachers and staff to participate in the appeal at whatever level worked for them to increase access to grants available to the school. The results were outstanding. For this project, I developed campaign messaging and copy, shaped a consistent visual narrative across the series, and carried the work through final print production and digital communication channels..
Client: Eagle Hill School, Greenwich, Connecticut
Scope: Campaign strategy, copywriting, creative direction, design and production coordination